What Every Marketer Could Learn From Claude Hopkins

The most concentrated wealth of useful advertising and marketing ideas ever written came out in 1923. The book was Scientific Advertising. The author was Claude Hopkins. Hopkins was the greatest advertising and marketing man who probably ever lived. That’s not just my belief. David Ogilvie, Gary Benzavinga,...
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Transformation begins with a willingness to let go of who and what we were

We can only change ourselves and the world through impartial and unprejudiced thinking separating what “is” from what and how we’d like things to be. Seek out dissenting opinions and differing perspectives about reality as you see it.  Challenge your assumptions and beliefs by searching for contrasting...
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